Tag Archives: buyology

Three Chances

According to an old Chinese proverb, we’re given three chances to succeed in life. If we use them wisely, we get another three. If not, I’m afraid that’s it. There will be no more.

There’s an interesting article on Fast Company that, while it seems on the surface to be about making crazy career choices, actually seems to be about taking action. The author, Martin Lindstrom, wrote Buyology and Brandwashed, and has this to say about taking action:

As I emptied my desk ready for my new venture down under, a colleague asked, “How do all these interesting opportunities come your way? What do you do?” I didn’t know what to answer then, but I do now. Not only have I always had an eye open to adventure and opportunity, but I have always had a tendency to seize them the moment they occur. Herein lies the problem for many. Too few of us see the opportunities that are presented to us. Even fewer of us dare to meet them head on and run with them.

I’m currently watching a rehearsal of Don Giovanni – it’s my first production of this opera, and it is rocking my world. But the production, as much as I’m enjoying it, is second to the openness of the actors, their willingness to embrace some truly crazy opportunities, and to courageously run with them. I’m simultaneously inspired and humbled.

It’s Monday. You could go back to the grind. Or maybe you could keep your eyes open for that crazy opportunity to say “yes!”Image

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